COVID-19Uncategorized

When hospitals needed help, the community brought it

New ad campaign celebrates the local businesses who proved in times of crises, Community Lives Here.

When the pandemic hit Southern Oregon, the people and businesses in our community sprang into action and embodied what it truly means to be a community.

Asante needed masks, ventilators, face shields, gowns, gloves and more. Without us even asking, our community donated PPE by the thousands. Within weeks, businesses had reconfigured their workspace to engineer new products for us. Meals were donated and a letters of encouragement for our frontline workers were written.

Now, Asante is shining the spotlight on them. Beginning July 27, you’ll see three new TV commercials that highlight just a few of the community partners who stepped up to help Asante in our time of need, and who continue to support us.

We’re giving you a sneak peek at the three featured TV profiles: BioSkin in Ashland, Talent Maker City and Grants Pass High School. There are dozens more whom Asante has publicly thanked on social media.

Asante’s devotion to our community is not new; it’s at the core of our Mission, Vision and Values. Like the thousands of people who live here, we’re proud to call Southern Oregon “home.”

Tags: advertising, Community Lives Here, covid-19, giving, PPE, tribute
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1 Comment. Leave new

  • These videos made me feel hopeful and proud of the people in our valley.
    Many thanks to all of you!

    Reply

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