Asante’s competitive recruiting edge: be real
It is now well-known that Asante has a lot of jobs to fill – more than 1,000 on any given day. We’re competing with health systems all over the country, including those offering remote work for nonclinical jobs.
So what sets Asante apart from its competitors?
Our new careers site on Asante.org explains how. For the past several months, the Talent Acquisition team has worked with Communications and Marketing and ITS’s project management office to develop a jobs section on Asante.org that not only lists open positions but also illustrates Asante’s supportive and welcoming culture.
The site is an extension of Asante Talent Acquisition’s brand campaign developed a few years ago to attract the kinds of candidates who would fit with Asante’s culture of acceptance and high clinical standards. Using the tagline, “Everything you are means everything to us,” the ad campaign features real employees on and off the job, sharing their passions and their personalities.
“Asante truly is an exceptional place to work, and we wanted our careers section to reflect that authentically,” said Jennifer Susi, HR’s director of Talent Management.
Instead of stock images, the site uses photos of Asante staff, including Dan Neville, PA-C, a provider with Asante Cardiovascular and Thoracic Surgeons, and Jennifer Nidalmia, Asante’s Resiliency Program coordinator. Likewise, Asante’s recruiting team has their own photos, sharing their job functions and a bit of their lives.
“We chose to feature our own employees because they’re passionate about caring for our patients and about working for Asante,” said Cathy Noah, a senior consultant with Asante Communications and Marketing who created much of the multimedia content along with APP’s Shea Quinn. “That passion comes across beautifully in their testimonials. They’re real. They’re inspiring. Potential candidates respond to that.”
In a section called “Get to know us,” ATRMC nurse Yvonne Groenhout and ARRMC’s Matt Southmayd, manager of medical oncology, are among the clinical team offering video testimonials.
“One of the things we wanted to do was make it more visually engaging and include more videos,” said digital marketing specialist John Rotheray. He estimates his team spent more than 400 hours building the site.
The site also offers improved navigation by segmenting job listings for providers, nursing, leaders and allied health professionals (Imaging, Pharmacy, Laboratory and so on). Other job categories involve openings for support staff, entry-level and ITS.
As part of the site’s increased functionality, visitors can save jobs they’re interested in and set up alerts if a position opens that matches their search. Candidates seeking a job with career advancement can learn about the CNA Bridge Program, Nurse Residency Program and education and professional development.
A page is devoted to Asante’s employee referral award program, which offers between $250 and $2,000 to employees who successfully refer job candidates for eligible positions. (Not all positions qualify for a referral bonus.)
To round out the picture of who Asante is, candidates can learn about operations, our growth, our commitment to diversity in our hiring and, for those outside the area, a fun section on Oregon myth busters.
“The site has been a labor of love for the teams who created it, and I think it reflects Asante’s spirit of teamwork and fun,” said Robert Begg, vice president of Human Resources. “I have no doubt that potential job candidates will feel that spirit and want to join our incredible organization.”
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