Asante restructures executive ranks

To be more efficient and more nimble, some roles have been eliminated while others gain new titles.

The Asante organizational chart will look a little different this year. Some executive positions have been eliminated while others gain new titles, according to Interim President and CEO Roy Vinyard.

In a brief presentation to Asante leaders last week, Vinyard outlined the new positions and job titles:

Kristen Roy is now chief legal officer, general counsel and government relations. Asante Foundation’s Andrea Reeder’s new title is chief philanthropy officer. Both will have the same responsibilities and also hold the title of senior vice president.

Heather Rowenhorst, formerly vice president of Finance, was named senior vice president and chief finance officer in May after Greg Wojtal’s retirement. Likewise, Win Howard is now Asante’s senior vice president and chief administrative officer, a role he assumed in April.

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With Howard overseeing operations across the system, the positions of hospital CEOs have been eliminated. Eric Loeliger, MD, will lead ATRMC as vice president of Operations as well as the hospital’s vice president of Medical Affairs. He was named to that system position in April.

In June, Doug Ward, vice president of Asante Physician Partners added oversight of Asante Health Network to his responsibilities.

“It’s important to be efficient with our leadership positions, and I think we’ve done a good job making our administrative structure a little less complex,” Vinyard said. “There are five fewer executive positions now than we had in 2018.”

Asante is also adding some new leader positions. These include a vice president of Operations for ARRMC and AACH and a system vice president of Support Services, who will oversee hospital-based functions such as Guest Services, Nutrition Services, Environmental Services, Security and Central Transport.

“We’re trying to create more “systemness,” said Howard, referring to the operational changes.

When the new president and CEO Tom Gessel arrives on Sept. 18, recruiters will begin a national search for a chief human resources officer to round out the executive ranks. Currently, Alicia Lorenz is serving as acting vice president of Human Resources.

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